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Why we're obsessed with reading and why you should be, too! 



Why we're obsessed with reading and why you should be, too!  I work with business owners every day and the best leaders are readers!


Have you guys heard that saying? 

Because it is true!


How can reading help you succeed…

Statics confirm that 85% of the best leaders and most successful people are readers and they read more than 2 self - improvement or educational books per month. We know how important success is to you and we want to inspire you to get a leg up on your competition and commit to being a leader that reads.


Hi, My name is Tracey Watts Cirino and I'm the author of Beyond Common 

‘12 Essentials for Success in Life and in the Workplace” and  I’m the founder of Lavish Color Salon Inc. 


I have the honor and privilege of working with business owners every day and I help business professionals get clear on their “wow factor!” This helps business owners create the systems necessary to drive profitability and today we're going to dive into some things that you may or may not know about reading. 


Do you know why all the most successful business owners are reading and encouraging their teams to read as well? 


It is because reading will always help us clarify and define the wow factor in your business. It helps leaders stay informed and educated on varies topics related to their success in life and in their business.


Reading helps us to clearly define and structure our goals. This allows successful leaders, just like you, to stay on track and get our companies to be and stay profitable. So anything that leads us to the path of profitability is going to be something great to do consistently. When it comes to reading, I believe it helps us to learn new ways to do business, to get creative with new ways to serve our customers. Reading helps us to discover and set up our personal and professional best practice systems. Reading can also help us do just about a million other things. The one thing I have observed most often in all the best leaders is that they read because they understand that knowledge is the key to success and reading books provides a great source of knowledge. People don’t read one book and become motivated for life. Successful people know that developing a habit of reading will keep them motivated and curious to constantly be learning and developing the skills necessary to stay successful in their area of expertise.


So if there's anything that you're struggling with in your business, in your career, reading is going to help you learn about that new skill and it's also going to help you start to implement that new skill. 


That is why the best leaders are readers and that is what I love helping people discover!


So if you know that you have work to do and way more to learn in your business, I want to invite you to join us on October 12th at 11 a.m. for our results training workshop for the Beyond Common Business Owner. We will be breaking down the 5 Biggest Mistakes business owners make when training your teams

Beyond Common Business Results workshop




 Go to


What you will get in the workshop:  

  • A hardcover copy of my book Beyond Common. The book is meant to help inspire you to get obsessed with reading. My book is a fun, easy read.
  • You're going to get the three hour live virtual training. The thing that's awesome about this training is it's really inspiring because you're going to hear from business owners just like you that have achieved beyond common results.
  • The chance to ask questions to our business owners on our panel for Q&A. 
  • You will also get a printable downloadable PDF workbook that goes with the workshop. You're going to get all of this so that you can start planning out your business success results.  



The workshop itself is valued at over $300 and you're going to get all of this for only $50. It’s a tremendous value for the money.




I am so excited to help you get inspired to be readers and to help you get inspired at our workshop that is focusing on training results that are all about living Your Beyond Common life!

With Gratitude,

Tracey Watts Cirino






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