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How to Define Your Target Market To build a Solid Foundation for Your Business

How to Define Your Target Market


How to Define Your Target Market 


How to Define Your Target Market To build a solid foundation for your business....

  1. First, identify your typical customer and tailor your marketing accordingly
  2. Look at your current customer base. Who do you already love working with?
  3. Can they afford the services you like to do most?
  4. Analyze your products and services and make a list of the benefits of each of them.

People buy benefits not features so make sure we are talking benefits here

  1. Now go where the people are that need your products and services.
  2. Add more value than anyone else and see what happens.

Any questions?

I hope you find this helpful. By breaking things down into these 6 simple steps, it takes the overwhelm away so procrastination doesn’t have time to creep in.

More Information

 Save time and map out even more clarity  around your target market by fast-tracking your results with the Beyond Common Goal Setting Quick Start

Here are 4 ways we can work together. 

  1. Get the Beyond Common 12 Essentials for Success in Life and the Workplace book. Or Women Who Shine

     2 Enroll in our  BEYOND Common Success Essentials Course that you can do right from the privacy of your own home or office.

    3 Send us an email  with your wish list or book a call to talk about Tracey’s one on one coaching and mentoring options at

   4 Take the coaching assessment to see if you are a good fit for one of our Beyond Common Business masterminds or group coaching programs.

Here’s to creating a business and building a life that lights you up so that you can truly shine! 


Additional information about working together can be found at 


Happy Business Building,

Tracey Watts Cirino Info 


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