Discover Why Focusing on Profitability is Key to Business Success with Rocky Lalvani

As an entrepreneur, you've probably heard the saying "it takes money to make money" at least once in your lifetime. And while it is true that businesses need to invest in themselves to grow, it is essential to remember that profitability should always be the top priority. Enter Rocky Lalvani, a certified Profit First Professional who teaches business owners how to prioritize profit in their financial management. Rocky believes that when you change the accounting formula of sales minus expenses to sales minus profit, you automatically prioritize your profits.

In this blog post, we'll explore Rocky's journey to becoming a profitability expert and why too many entrepreneurs focus on growth instead of profitability. We'll also dive into the biggest challenges Rocky sees in the business world and why understanding your financial statements is key to making informed decisions that prioritize profit.

If you're an entrepreneur who wants to achieve financial success, this is the blog post for you. Read on to discover how prioritizing profit can give you more control over your business and set you up for long-term financial success.

17 Ways to Celebrate International Women's Day!

International Women's Day is a time to celebrate the progress women have made, while recognizing that there is still work to be done. This year, consider volunteering with or donating to a local organization that supports women and girls. Reach out to your five favorite women and tell them why you appreciate them. Whether you're spreading the word about IWD or simply showing your support, every act of kindness counts.

How to grow your salon company with successful marketing and innovation….

If anyone knows how to teach about salon innovation and marketing it's our podcast guest Jen LeBlanc operations manager of Rootz & Endz salons.

How to stay mentally strong when dealing with difficult personality types.

In our day-to-day life, we will come across a wide range of personality types. There are those who will be easy to deal with and those that will be difficult. The difficult ones are often the ones that take a lot more energy and patience.

 With so much going on and so much to get done when it come to running a successful profitable business my business owner clients often ask me.......

Which clients should you focus on? 

Who comes first?

 So let's dive in and answer that for you today!

When you are launching your  business, there are many people who need your services. The best way to decide which clients you should focus on is by figuring out the clients who are most profitable for you.

As a small business owner, one of the struggles you face is how to grow your income. However, the good news is that there are proven methods and strategies for doing just that and we're going to share them with you inside our free training.

Here are a few ways to invest in yourself  to make a change in your life.

 The first step is to make a decision that you are a priority and commit to investing in yourself.

Successful people spend time and resources on themselves and invest in their own personal development. They take the time and resources and put it towards themselves instead of  buying things that don’t matter. They invest in themselves and in experiences that help them grow and learn new skills.

How to Define Your Target Market To build a solid foundation for your business....

1. First, identify your typical customer and tailor your marketing accordingly
2. Look at your current customer base. Who do you already love working with?

I help service-based business owners get the focus they need to grow and scale their business without all the stress and overwork.

The problem with trying to grow or scale a service-based business is there's no clear path forward, and it's hard to know what’s working and what’s not. So instead of waking up in the morning feeling like you're overwhelmed with tasks that you're not getting done, we work together to put in place a clear strategy that will allow you to be more focused on revenue-generating activities.

Hello,  My name is Tracey Watts Cirino. Recently I interviewed my dear friend NeCole Cumberlander, Salon Industry Expert on  Beyond Common Business Secrets about The importance of seeking out new mentors and creating new innovative ways to grow, and here is what I learned! What Every Great Salon Owner needs to Seek Out New Mentors And New Innovative Ways To Grow. Today we are sharing some Beyond Common Business Secrets all about Helping Business Owners like Salon Owners & Hair Stylists learn.... "How to" surround yourself with people smarter than you

It doesn’t matter which business or industry we are in, the Salon industry, coaching business, you're an author or you are a small  business owner. Even if you’re a hairstylist we all need to develop a system that would help us thrive and set us apart from all the other businesses that are operating within our market.

Find these 5 qualities in a new employee to start hiring your dream team!

Hiring is an essential part of a busy business owner’s life. This is a buzz for almost all business owners because the people you take on board with you will either be a great contributing factor for your business’ growth or someone who will deplete your cash reserves and possibly try to sink your ship. That’s why, as a business owner, it is only natural to dedicate hours of meticulous hiring decisions just to find the right fit. Let me help you simplify the process by giving you these top 5 qualities that you need to look for in a new hire. 

You may need  to take out your pen and paper because you will definitely love these hiring hacks.

 I have partnered up with my friend  Cleveland’s exclusive Google Digital Coach Lindsay Sims from Predictable Results Marketing to bring Hairstylists, Salon Owners, and other small businesses so much value

In our Free 3 day business growth challenge you will learn how to..

• Increase your Visibility on Google, so you can attract top talent and your favorite clients
• Remove the roadblocks that are holding you back,
• while optimizing your google presence...

...even if you aren’t techy!

https://www.beyondcommonbusinesssecrets.com/3daychallenge

Let's uncover the Benefits to utilizing goals as your secret sauce for client success.

Your clients will love this approach and you will achieve personal satisfaction as well.

Hello 👋  I help salon owners and hairstylists get the focus they need to grow and scale their business with the essentials to success proven system.

 I love inspiring and empowering women to look and feel their best so that they can make more money and improve their overall quality of life while making a greater impact in the world. Through the Beyond Common Method of Success Essentials Framework. 

The following are some of the essential principles from my book Beyond Common 12 Essentials for Success in Life and in the Workplace.

Be very clear about.....

What you want ?

Why you are here?

What you value most?

What significance means to you?

The Great Divide comes into play with these 15 most underrated characteristics or life skills that will absolutely make you a rockstar in the salon industry. They may seem simple but if you cultivate and develop these 15 characteristics  they will pay you back tenfold. 

 If you need help cultivating and developing these characteristics grab yourself a copy of Beyond Common 12 Essentials for Success in Life and in the Workplace and notebook, maybe even pour yourself a cup of coffee and let's get to work.

Allowing people the space to make mistakes and figure things out for themselves allows them to develop their thinking muscle and build confidence in themselves.

This is just one of the ideas I've developed over the years at Beyond Common Coaching &Training Company that leads to business success. 

We dive much deeper into the SEE DO GO KNOW Method in My book Beyond Common "12 Essentials for Success in life and in the Workplace" and in my course BEYOND Common Success Essentials.Course. Join us today!

10 Apps to Help You Manage Your Salon Business Success 

Do you ever wonder how to can get technology to help you run your salon business better than ever before? Well in today's blog we're going to dive deep into the 10 best apps that can help you manage your Salon Success and help you utilize technology as the tool it truly is. 

 If you know you need help setting up the strategic systems and strategies in your business that drive your profitability and you would like to get started right away check out my latest online course the Beyond Common Success Essentials click here to get started right away. 

Thanks again for being here, I hope you found this blog helpful. 🤗

Tracey Watts Cirino

 The act of goal-setting itself does not actually make you achieve your goals, you have to apply the action that is necessary so that you can get the results you are looking for and feel accomplished that you fulfilled your goal. 

If this is an area that you struggle with or you are ready to take your results to the next level Check out the Beyond Common goal-setting guidebook training there's even a quick start training to help you get a quick WIN so that you start building that momentum that you need to completely crush your goals

Now with my simple proven BEYOND Common Success Method you can learn the simple recipe for success in our modern world without all the overwhelm or the hustle mentality.

I am forever grateful for all of your support and encouragement !! As well as the gift God has given me of following the actual BEYOND Common Success Method to stay focused and make it happen so that it would come together and be something really great to help Hairstylists and Creative Service Businesses

Earn a BEYOND Common Income

Grow BEYOND what id Common

Live a BEYOND Common Life!!

We offer many virtual on-line training programs to help you grow and scale your business. Including our signature program the BEYOND Common Success Essentials Course to help you attract more of your favorite clients, grow your income, and create a better work life balance.

My message is still really simple and the same as always. I help creative service business owners like salon professionals, graphic artists, physical fitness experts, photographers, coaches, etc. get the focus they need to grow and scale their business.

Hello. My name is Tracey Watts Cirino and I am the founder of Beyond Common Coaching and Training Company and the author of Beyond Common 12 Essentials for Success in Life and in the Workplace. I love to help female business owners that are feeling overwhelmed and super stressed out figure out

"How to" Get the Clarity and focus needed so they can achieve more profitability and have more Joy Happiness in life and really, feel their success and celebrate what their business has made happen for them in their life.

When you structure your life, this way, you are able to run your business in a way that's more profitable. And it definitely helps Drive the results that allow you to scale more quickly. Everything that we do at Beyond Common is about setting up these types of systems and strategies because we know that the more confident you are in what you do every day in your business, the greater impact you're able to have in the world. That is what our mission and vision is totally based on so that we can help you achieve those results that you've been looking for. That's what we do. I encourage you to take the first step in this process of getting clear on your goals.

Go to BeyondCommonbusinesssecrets.com/goals to get your goal-setting quickstart training.

Is Sleep deprivation Causing poor performance and productivity?

Between an endless “to do” list at your business, family obligations, a global pandemic and constantly scrolling through your phone at all hours of the day or night, it’s easy to shortchange the amount of sleep you need.  According to the American Academy of Sleep Medicine, healthy adults should get a minimum of seven hours of sleep each night, with a recommended range of between seven to eight hours.   Lack of sleep has been linked to many diseases — from cancer to Alzheimer’s — as well as obesity, diabetes, and poor mental health.

Have you been guilty of saying I am not creative or slightly envious of your creative friends, or admired artists, musicians or writers?

Don't forget, creativity is so much more than whether you can draw or paint.

In a work situation, it can be about innovation and improvement, and in our personal lives it can relate to coming up with solutions to life’s challenges. Many of us are actually more creative than we realize and there are several ways you can actually boost your creativity and make innovation a key part of your business!

How Successful Business Owners Handle The Responsibilities of Owning and Operating a Business

In Today's blog, I wanted to discuss another important topic that impacts business owners -- the great responsibilities and obligations on their shoulders.